ALFIE’S Craft Meats

Privacy Policy

Last updated: October 14, 2026

ALFIE’S Craft Meats (“ALFIE’S,” “we,” “us,” or “our”) respects your privacy. This Privacy Policy explains how we collect, use, and disclose personal information when you visit eatalfies.com, purchase our products, create an account, join a subscription or loyalty program, receive our marketing communications, or contact us.

1. Information We Collect

Depending on how you interact with us, we collect the following categories of personal information:

Contact information
Your name, email address, telephone number, and billing and shipping addresses.

Order and payment information
Products purchased, order history, transaction details, payment status, delivery instructions, and information relating to refunds or returns. Payment providers process the information needed to complete your payment.

Account and subscription information
Account details, subscription selections, delivery preferences, and changes to recurring orders.

Marketing and loyalty information
Email and SMS preferences, loyalty program participation, rewards activity, and interactions with our promotional communications.

Communications and feedback
Information you provide when contacting customer support, submitting a review, responding to a survey, or otherwise communicating with us.

Device and browsing information
IP address, browser type, device information, approximate location, referring websites, pages viewed, products considered, and interactions with our website and advertisements.

Preferences and interests
Preferences you provide directly or that we infer from your shopping activity and interactions with our website.

We receive information directly from you, automatically through cookies and similar technologies, and from providers supporting our store, payments, deliveries, analytics, and marketing.

2. How We Use Your Information

We use personal information to:

Process payments, fulfil orders, and arrange deliveries.
Manage customer accounts, subscriptions, and recurring orders.
Send order confirmations, delivery updates, and account notices.
Respond to questions and provide customer support.
Administer loyalty programs, rewards, discounts, and promotional offers.
Send email and SMS marketing in accordance with your preferences and applicable law.
Personalise your shopping experience and provide relevant advertising.
Measure marketing performance and improve our products, website, and services.
Detect fraud, maintain security, and protect our customers and business.
Meet legal, tax, accounting, and recordkeeping obligations.

3. How We Disclose Your Information

We disclose relevant personal information to providers that help us operate our business. These include:

Shopify and other providers supporting our online store.
Payment processors and subscription service providers.
Fulfilment partners and delivery companies.
Customer support and review platforms.
Email, SMS, and loyalty program providers.
Analytics and advertising partners, including Meta, Google, and TikTok.

Depending on the services and settings used, information disclosed for advertising may include online identifiers, website activity, purchase events, and contact identifiers.

We may also disclose information:

When you request or authorise us to do so.
To comply with applicable law or valid legal process.
To investigate fraud, resolve disputes, or protect legal rights.
In connection with a merger, acquisition, restructuring, or sale of our business.

4. Shopify

Our online store is hosted by Shopify. We share personal information with Shopify so it can operate our store and provide its services.

Depending on the Shopify features enabled, Shopify may also process information about your interactions with our store, other merchants, and Shopify to provide enhanced services, including personalisation and advertising. These services may involve processing information outside your country.

You can learn more in Shopify’s Consumer Privacy Policy and manage relevant Shopify privacy choices through Shopify’s Privacy Portal.

5. Cookies, Analytics, and Advertising

We use cookies, pixels, and similar technologies to support website functionality, remember preferences, analyse website usage, and measure and personalise advertising.

Some technologies support essential functions, such as shopping carts and checkout. Others help us understand which products interest customers, evaluate campaigns, and display relevant advertisements.

We use analytics and advertising services from Meta, Google, and TikTok. These providers may collect information about your activity over time and across websites, subject to the services enabled and your privacy choices.

Certain disclosures to advertising partners may constitute a “sale” or “sharing” of personal information, or processing for targeted advertising, under applicable US state privacy laws.

To request an opt-out of these activities, email contant@alfies.com with the subject line Privacy Opt-Out. You may also use applicable privacy controls made available on our website, including Your Privacy Choices.

You can manage cookies through your browser settings. Blocking certain cookies may affect website functionality. Opting out of targeted advertising does not necessarily stop all advertisements.

Where required by applicable law, we honour recognised opt-out preference signals, including Global Privacy Control. Legacy “Do Not Track” signals do not otherwise change our information practices unless applicable law requires us to respond.

6. Email and SMS Marketing

We use your contact information to send promotional emails and text messages in accordance with applicable law and your communication preferences.

You can unsubscribe from promotional emails using the unsubscribe link in each message.

You can opt out of promotional text messages by replying STOP or following the instructions included in the message. Message frequency varies, and message and data rates may apply.

Unsubscribing from marketing does not prevent us from sending necessary order, delivery, or account emails.

7. Subscriptions, Rewards, and Promotional Offers

We use subscription information to manage recurring purchases, scheduled deliveries, and changes to your subscription.

We may offer loyalty rewards, discounts, or other promotional benefits. Information used to administer these offers may include contact details, account information, purchase history, marketing preferences, and rewards activity.

Participation is voluntary. The terms of each offer govern eligibility, benefits, and participation. You can request withdrawal from a loyalty program by contacting us.

Where an offer requires a financial-incentive or loyalty-program notice under applicable law, we will provide the relevant disclosures with that offer, including participation terms, withdrawal instructions, and any required explanation of the relationship between the benefit and the value of personal information.

Withdrawing from a program may affect your ability to receive its benefits, as explained in the applicable terms and permitted by law.

8. Your Privacy Rights

Depending on where you live and the laws that apply, you may have rights to:

Learn what personal information we collect and how we use and disclose it.
Access your information and obtain a portable copy.
Correct inaccurate personal information.
Request deletion, subject to applicable exceptions.
Opt out of the sale or sharing of information and targeted advertising.
Limit certain uses or disclosures of sensitive personal information.
Withdraw consent where processing relies on consent.
Appeal a decision concerning a privacy request.

To exercise your rights, email contant@alfies.com with the subject line Privacy Request and describe your request.

We may need to verify your identity before fulfilling certain requests. We will not require identity verification for sale or sharing opt-out requests where applicable law prohibits it.

Where permitted by law, an authorised agent may submit a request on your behalf. We may request evidence of their authority.

We respond within the time required by applicable law. Some information may need to be retained to complete transactions, comply with legal obligations, maintain security, or resolve disputes.

We will not discriminate against you for exercising protected privacy rights.

If applicable law gives you a right to appeal a denied request, email us with the subject line Privacy Request Appeal.

9. Retention of Information

We retain personal information for as long as reasonably necessary for the purposes described in this policy.

The retention period depends on the type of information, the duration of our relationship with you, and applicable legal or operational requirements.

For example, order records may be retained for tax and accounting purposes, account information may be retained while your account remains active, and support records may be retained to resolve issues or disputes.

We also retain records of privacy requests and marketing preferences where needed to respect your choices and meet legal obligations.

10. Security

We use reasonable administrative, technical, and organisational safeguards to protect personal information against unauthorised access, misuse, loss, alteration, or disclosure.

No method of electronic transmission or storage is completely secure. If you believe your account or information has been compromised, contact us promptly.

11. International Processing

Our service providers may store or process personal information outside the United States.

Where applicable law requires safeguards for international transfers, we use the safeguards required by that law.

12. Children’s Privacy

Our website is not directed at children under 13, and we do not knowingly collect personal information from children under 13.

If you believe a child has provided personal information to us, contact us so we can investigate and take appropriate action.

13. Third-Party Websites

Our website may contain links to websites or services operated by third parties. Their privacy policies explain how they handle information when you interact with them.